Media Savvy
Pitch a podcast, question a source, and read your metrics — in Spanish, out loud.
Real media Spanish runs on insider words the textbook skips: a story is la nota, not la noticia — ¿quién cubre esa nota? — and posting online is subir, not publicar: subí el video ayer. Creator talk mixes in anglicisms without apology (las views, los followers, el engagement), while the formal words — las visualizaciones, la retroalimentación — mark you as reading from a manual. Regional flavor matters too: Argentines filman a video where Mexicans graban one on el celu. &Be teaches all of it by conversation, not flashcards — you say every word in a real exchange about real content.
Below: journalism, production, and analytics vocabulary lesson by lesson, the creator slang locals actually use, and a way to rehearse a full media conversation out loud.
Say this
Regional Spanish
Textbooks teach one word. Locals use several — pick your region's and stay consistent.
| English | Mexico | Argentina |
|---|---|---|
| to shoot a video | grabar | filmar |
| it's getting traction | está pegando | tiene rosca |
| reach (with an audience) | el alcance | la llegada |
Watch out
The part no drill site can do
Olivia
Your vocabulary teacher for this pack
There are no vocab drills waiting for you — just conversations you'd actually have in this world. In the Media Savvy lessons, Olivia has you plan a podcast episode out loud: what's el guion, when do you grabar, when does it go up — subí el video ayer. Then she turns skeptical about a news story and you argue credibility: who's la fuente, is it el reportaje or opinion? By the metrics review — ¿cuántas views lleva? — the vocabulary is coming out of your mouth on its own.
Blank mid-sentence and nothing bad happens — she waits. That's the practice, without unnecessary judgement.
Finish the 6 lessons and Media Savvy is yours — earned, not given.
First 10 lessons free · 10-minute spoken lessons · your AI coaching team remembers you
Quick answers
The verb everyone actually uses for digital content is subir — subí el video ayer — rather than the formal publicar. In Puerto Rico and the Dominican Republic creators even say tirar contenido — to drop content.
It's the newsroom word for a story, replacing both la noticia and el artículo in everyday talk: ¿quién cubre esa nota?, leí una nota buenísima.
Formally las visualizaciones and los seguidores — but online, the anglicisms las views and los followers are just as common: ¿cuántas views lleva?
Both. Grabar is the standard verb; in Argentina and Uruguay filmar is the everyday choice — lo filmé con el celu. And it's el celu or el cel for the phone, not Spain's el móvil.
Mostly in English: subió el engagement and me dieron feedback are what creators say — la retroalimentación sounds academic. Argentina has its own gem: tiene rosca — it's getting traction.
